Continental Mark II

At the turn of the 40s and 50s, Ford was not in the best condition. The cause was the excessive conservatism of the founding father of the company, Henry Ford Senior.

While the front-wheel-drive Citroen Traction Avant was widely sold in Europe and General Motors began producing automatic transmissions, the company's cars were still equipped with transverse springs, which were outdated 20 years ago!

The company's situation was further aggravated by the fact that old Henry died in 1947, and four years before that, stomach cancer killed Edsel. The late 1940s marked the only time in history that Chrysler outsold Ford. The huge empire fell into the hands of 30-year-old Henry Ford II, who, as many believed, simply lacked experience.

But young Henry was resolutely set to work. New modern models have returned the lost positions to the company. To achieve success, Ford considered it necessary to expand the corporation. Therefore, in 1956, by a strong-willed decision of Henry, a new brand, Continental, was created.

Presentation

The only car of this brand was the luxury Mark II coupe, which played in the personal ultra-luxury class. The car cost almost $10,000, the same as two Cadillacs. The name Mark II was invented so that the buyer could distinguish the new product from the classic Continental.

In an era when all American companies competed in the amount of chrome per square inch and the height of the tail fins, the Mark II pleased with its laconic style. It is not surprising since the competitor to the new product was supposed to be Rolls-Royce and not Cadillac, which simply did not have cars at that price.

Therefore, it should not surprise you that the car’s appearance was designed in a European style, and its debut took place at the Paris Motor Show. Despite the overall European design, the Mark II had some features of the first Continental in its appearance.

Photo: "Continental Mark II" by Hugo-90

We are, naturally, talking about a spare wheel, as if placed outside the trunk. But the trick with the Mark II was that the spare tire was actually located in the trunk but stood almost vertically in it. In order for it to still fit under the low cover, a characteristic stamping was made in it, as if repeating the contours of the "spare wheel".

Engine

The new product was powered by a 368 cu in (6.0-liter) V8 Lincoln engine, which produced 285 hp in 1956 and 300 hp the following year. The car also inherited most of the chassis parts from the Lincoln division.

Although the Mark II was hand-built and designed by engineers at the new Continental division, the car was sold through the Lincoln dealer network. This made it difficult to perceive the car as a product of a brand independent of Lincoln.

The memory of the first Continental was too strong. Even now, many enthusiasts believe that the Continental Mark II is just one of Lincoln's models.

Commercial Failure

Unsurprisingly, the project failed. Ford was losing $1,000 on every car they sold, and they were reluctant to take them. A total of 3,005 cars were produced. This number also includes two convertibles, as well as three prototypes.

However, the Mark II found its way into the garages of such celebrities as Elvis Presley, Frank Sinatra, and Dwight Eisenhower. The Europeans did not particularly appreciate the new product either. As a result, production was discontinued in mid-1957.

Photo: "Elvis Presley Automobile Museum Memphis TN 2013-03-24 030 1956 Lincoln Continental Mark II" by Thomas R Machnitzki (thomasmachnitzki.com)

It's funny that the frightened Cadillac management launched an even more expensive ($13,074) Eldorado Brougham, which was also unprofitable.

Today's Value

In terms of value, the 1956 Continental Mark II remains highly coveted among vintage car aficionados. Its timeless design and reputation for quality craftsmanship contribute to its desirability and subsequently, its value in the market.

The current value of a Continental Mk II can vary depending on various factors, such as its condition, mileage, and any unique features or modifications. Pristine examples that have been meticulously maintained and restored to their original glory can fetch top dollar, reaching into the six-figure range.

It's important to note that the market for classic cars can be unpredictable, with values fluctuating based on various economic and cultural factors. However, despite these fluctuations, the 1956 Continental consistently holds its value and continues to appreciate over time.

If you're lucky enough to own a 1956 Continental, it's essential to keep it in pristine condition, ensuring regular maintenance and proper care. This will not only help preserve its value but also allow you to enjoy the unparalleled experience of driving a true automotive masterpiece.

Whether you're a collector looking to add a significant piece to your collection or an enthusiast seeking a sublime driving experience, the Continental Mark II is a wise investment that offers both aesthetic appeal and financial potential.

So, buckle up and step back in time as you embark on a journey of classic sophistication with this iconic car.